Karin Stack (American, b. 1966); Forsythia, 2007; archival inkjet print. Courtesy of the artist. x1200

The Williams College Museum of Art Launches a Redesigned Website

For immediate release: April 6, 2011

The Williams College Museum of Art (WCMA) is pleased to announce the launch of its new website. The new website, timed to coincide with the museum’s reinstallation project, Reflections on a Museum, ushers in a new era for the museum’s world-wide web presence. The site, now located at http://wcma.williams.edu/, is a new generation model that pulls from various forums to create a dynamic experience for the web visitor. The museum’s blog is much more prevalent, displaying on the homepage and in the footer of the site. The blog allows visitors a behind-the-scenes view into the museum and offers a place for visitors to share their comments on everything from the exhibitions on view to the job of a museum registrar. Web visitors can also easily search the museum’s collection database of nearly 13,000 objects. The search is powered by eMuseum, a web-based software program that integrates with WCMA’s collection database to dynamically publish information to the website.

“We hope our web visitors will find this new site as vibrant and visually stimulating as the museum itself,” says director Lisa Corrin. “The idea was to create a website that felt fresh, used new technologies, and gave the public a place to respond to the exhibitions and ideas that WCMA puts out into the world.”

For the next two years, the museum will invite both gallery and online visitors to participate in innovative forms of interactive engagement focused on the questions raised by the reinstallation project, Reflections on a Museum.

The website redesign was spearheaded by Frances Duncan of Durable Goods Design. Durable Goods is a tiny North Adams based studio specializing in strategy, design, and project management for web, print, and emerging hybrids. Duncan’s work can also be seen on the Images Cinema and Storey Publishing websites. For more information about Durable Goods visit http://www.durablegoodsdesign.com.